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Aria, whose real name is Arianna Renee, decided to launch her clothing line, ERA, with an initial drop of T-shirts. In a now-deleted Instagram post, she said she was starting a clothing line, but had to sell 36 items from the initial drop for the company to continue producing them. An Instagram star has sparked a discussion about how powerful social media influencers are after failing to sell 36 T-shirts to her 2.6 million Instagram followers. This second tip is entirely free and can reach a larger audience that is active on other social media networks than on Instagram. Your reach can then become exponential, and with the right timing and a bit of luck, you might go viral on the internet. There is incredible potential for brands to increase their organic reach through Stories. Now more than ever, customers want to feel a connection to the brands they’re subscribed to. Instagram saves you time and money by putting your content where the customers are.
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